SHOT TRACER

Shot Tracer had a brand recognition and credibility problem — not with the product, but with the website. The existing site was built on Wix with cluttered navigation, inconsistent visual hierarchy, and messaging that buried the product's most compelling selling points. With a product suite spanning consumer apps, B2B solutions, live TV broadcasting tools, and AR experiences across iOS, Android, macOS, and PC, the site had a lot to communicate — and wasn't doing any of it clearly. Started with a full audit of the existing site — mapping the navigation structure, identifying where users were likely dropping off, and cataloguing every place the brand's credibility was being undersold. Mapped out the two core user types and built a clear information architecture that speaks to both without confusing either. Rebuilt the visual language from the ground up — premium, modern, and sport-forward — then rewrote the site copy to lead with the brand's strongest assets: the awards, the pro endorsements, and the range of what Shot Tracer can do. A fully redesigned multi-page website that positions Shot Tracer as the premium, award-winning golf technology brand it already is — with a clear navigation architecture, elevated visual identity, differentiated audience pathways, and brand messaging that finally does justice to a product used from the weekend creator all the way up to live TV broadcasts.